To design a high-impact promotional poster for the Red Bull MotoGP Rookies Cup that captures the adrenaline, speed, and intensity of competitive racing.
To emphasize speed and precision, I used a tightly cropped action photograph. The close crop enhances tension and energy, making the composition feel dynamic and immediate.
The layout was intentionally structured to be adaptable across vertical and horizontal orientations without losing hierarchy or impact. I developed a flexible grid system that allowed key elements to maintain balance regardless of format.
To amplify the raw, competitive atmosphere, I incorporated layered graphic elements such as scraped paper textures, splashes, directional arrows, and point markers. These details simulate motion, friction, and speed, visually echoing the intensity of racing.
All this resulted in a poster that feels bold, energetic, and impossible to ignore; designed to stop viewers in their tracks and communicate action at first glance.
